Natalie Comins
/ Creative Innovation

I’m a multi-disciplinary creative leader with a deep passion for experimentation and creating a vision for the future. For the past two decades, I’ve gained expertise across design, storytelling, experience innovation and emerging technology in global markets—giving me the opportunity to craft groundbreaking experiences for some of the world’s most notable brands, alongside the most talented humans in the industry.

Capabilities

Art Direction
Artificial Intelligence
Brand Activations
Brand Experience
Brand Marketing

Experiential Design
Immersive Storytelling
Interaction Design
Mentoring
Team Leadership

Client Partnership
Concepts & Ideas
Creative Direction
Creative Strategy
Experience Vision

Thought Leadership
Visual Design
XR/VR/AR

Talks

Great Machinations

Huge Moves Magazine

Panelist @ CES 2025, Las Vegas USA
The Explosive Advertising Experience: AI + 3D + XR + Spatial

January 2025

Panelist @ CES 2024, Las Vegas USA
The Digital Brand Experience

January 2024

Panelist @ AIXR Insights, Virtual Session
On the Horizon: Looking to the Future of WebXR

August 2021

Guest Lecturer @ School of Visual Arts
Digital Experience Design

November 2020

Writing

Will the Metaverse unleash—or stifle—designers?

Huge

Press Mentions